If you’re a content creator or work in publishing then the Google News Initiative Data Lab APAC 2020 Playbook is a must read. The playbook was borne out of the GNI APAC Data Lab, a publisher-centric program that aims to help Asia-Pacific publishers transform from “developing” to “mature” by adopting data-focused processes. At Incites we’re …
Why we developed ROSA and why Google thinks it’s good for publishing Read More »
If you’ve logged into Google Analytics recently you may have noticed the appearance of a pesky “fbclid” query parameter that is being automatically added to your URLs (aka pagepaths) making it look something like this: Where is fbclid coming from and what is it for? In mid-October last year, Facebook implemented the Facebook Click Identifier …
Businesses all like to claim that they’re doing data-driven decision making, but even if you’re lucky enough to have full-time data gurus as part of your team, there’s still a major problem you’re likely to encounter. Odds are you’ve got access to some sort of data dashboard. It’s either native, or built from a product …
Gaining and holding people’s attention is the biggest problem for marketers today. Whether you’re an online publisher with something to say or a brand with something to sell, creating content that grabs attention has never been as much an imperative and, as great a challenge. More content has been created in the past five years …
It’s time to stop obsessing over likes, comments and shares Read More »
