Incites

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Why we developed ROSA and why Google thinks it’s good for publishing

If you’re a content creator or work in publishing then the Google News Initiative Data Lab APAC 2020 Playbook is a must read. The playbook was borne out of the GNI APAC Data Lab, a publisher-centric program that aims to help Asia-Pacific publishers transform from “developing” to “mature” by adopting data-focused processes. At Incites we’re …

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It’s time to stop obsessing over likes, comments and shares

Gaining and holding people’s attention is the biggest problem for marketers today. Whether you’re an online publisher with something to say or a brand with something to sell, creating content that grabs attention has never been as much an imperative and, as great a challenge. More content has been created in the past five years …

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