If you’re a content creator or work in publishing then the Google News Initiative Data Lab APAC 2020 Playbook is a must read. The playbook was borne out of the GNI APAC Data Lab, a publisher-centric program that aims to

If you’ve logged into Google Analytics recently you may have noticed the appearance of a pesky “fbclid” query parameter that is being automatically added to your URLs (aka pagepaths) making it look something like this: Where is fbclid coming from

Businesses all like to claim that they’re doing data-driven decision making, but even if you’re lucky enough to have full-time data gurus as part of your team, there’s still a major problem you’re likely to encounter. Odds are you’ve got

Gaining and holding people’s attention is the biggest problem for marketers today. Whether you’re an online publisher with something to say or a brand with something to sell, creating content that grabs attention has never been as much an imperative