Incites

We share our thoughts from time to time.
We hope you enjoy reading them 🙂

fbclid is screwing your Google Analytics

If you’ve logged into Google Analytics recently you may have noticed the appearance of a pesky “fbclid” query parameter that is being automatically added to your URLs (aka pagepaths) making it look something like this: Where is fbclid coming from

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Marketers don’t deserve dashboards

Businesses all like to claim that they’re doing data-driven decision making, but even if you’re lucky enough to have full-time data gurus as part of your team, there’s still a major problem you’re likely to encounter. Odds are you’ve got

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That feeling when data turns into ideas.
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