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If you’re a content creator or work in publishing then the Google News Initiative Data Lab APAC 2020 Playbook is a must read. The playbook was borne out of the GNI APAC Data Lab, a publisher-centric program that aims to
Gaining and holding people’s attention is the biggest problem for marketers today. Whether you’re an online publisher with something to say or a brand with something to sell, creating content that grabs attention has never been as much an imperative